So What Exactly Do REALTORS® Do, Anyway? Give Me A Call! 909.746.6830
There’s a misconception that Realtors rake in wheelbarrows full of cash and don’t work very hard for it. Newsflash: Realtors do a lot more than drive around and show homes or stick “For Sale” signs on people’s lawns to earn our living. A living, by the way, that we work extremely hard for, seven days a week, all hours of the day and night, and that we often wait 30-60 days to receive a paycheck for.
Unlike other professions, we work for FREE and don’t get rewarded with the hard-earned paycheck unless and until the sale closes, which is typically 45-60 days after we’ve started working for the client.
Here’s a simplified list of all that we do.
- Research comparable properties and compile listing presentations.
- Educate buyers and sellers of current market conditions.
- Verify property details: lot size, taxes, utilities, etc.
- Input listings into numerous MLS databases, and several other websites.
- Create flyers & promotional materials
- Host & promote Open Houses.
- Counsel people, listen to their needs and wants, and usually their life stories too.
- We work our butts off seven days a week, and on average 8-14 hours a day. The really good ones do it with a smile on their face and make it look easy.
- Communicate with co-op agents and brokers, title agencies, home inspectors, home appraisers, pest inspectors, well & septic inspectors and loan officers. This includes phone calls and emails and we must keep all communications organized too.
- Help stage homes for open house, showings and photos.
- Suggest curb appeal enhancements or home updates/upgrades.
- Request feedback from buyer’s agents, and often times we hunt them down just to get it, and leave feedback after showing homes to our own buyers.
- Stay educated on market values, comps and suggest price changes when needed.
- Receive and present offers to sellers.
- Execute and provide expert advice on offers for buyers.
- Negotiate counteroffers. Re-Negotiate, and sometimes re-negotiate again. This also includes getting addendums and amendments drafted and signed for each re-negotiation.
- Arrange appraisal. Pull comps and meet with appraiser. Stay patient for at least a week while anxiously waiting for the appraisal report.
- Schedule and attend the home inspection.
- Attend networking events, luncheons, mixers, meetings, awards ceremonies, and community events with intentions to hopefully gain business partnerships, or new client leads, while self-promoting yourself and your listings.
- Schedule multiple showings and spend countless hours driving and showing homes.
- Check and respond to online inquiries, social media and website alerts, and hundreds of emails, daily.
- Receive and respond to dozens of phone calls and text messages, daily.
- Attend continuing education classes every year, and stay current with the ever-changing rules and laws within the real estate industry.
- Review closing costs and prepare clients for the closing.
- Organize, complete, and review hundreds of pieces of paperwork per client.
- Deal with fussy, unrealistic, unappreciative and ungrateful buyers and sellers (at times)… yet remain professional and available 24/7.
- Never “punch out” and basically remain “on call” every day, all day. During weekends, holidays, and vacations too!
To sum it up…
- We are photographers
- We are chauffeurs
- We are financial advisors
- We are therapists
- We are baby-sitters
- We are schedulers
- We are negotiators
- We are secretaries
- We are multi-taskers
- We are people’s punching bags
- We are organizers
- We are educators
- We are self-employed
- We are… superheroes? Yeah, we’re pretty much superheroes :)
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